+UX Research
Company
Cadu
Company
Cadu
Role
Freelance Product Designer
Role
Freelance Product Designer
Briefing
Build a Minimal Viable Product
Briefing
Build a Minimal Viable Product
Objective
Build all the user experience
Objective
Build all the user experience
Tools Used
Figma & Figjam
Tools Used
Figma & Figjam
Duration
80 Hours
Duration
80 Hours
Company
Cadu
Company
Cadu
Hole
Freelance Product Designer
Hole
Freelance Product Designer
Briefing
Build a Minimal Viable Product
Briefing
Build a Minimal Viable Product
Objective
Build all the user experience
Objective
Build all the user experience
Tools Used
Figma & Figjam
Tools Used
Figma & Figjam
Duration
80 Hours
Duration
80 Hours
Introduction & Context
Introduction & Context
Cadu is a platform that aims to connect companies with individuals seeking new employment opportunities.
A significant feature of Cadu is that for users without subscriptions, they can enter their details to generate a resume and apply for positions. With their information on the platform, if they choose to subscribe, they can access numerous registered job openings and submit their updated resume.
Cadu is a platform that aims to connect companies with individuals seeking new employment opportunities.
A significant feature of Cadu is that for users without subscriptions, they can enter their details to generate a resume and apply for positions. With their information on the platform, if they choose to subscribe, they can access numerous registered job openings and submit their updated resume.
Challenges & Objectives
Challenges & Objectives
I worked on the project as a freelancer, helping Cadu members materialize all their ideas into a product relevant to the market.
When I was approached, the project had already gone through some stages of defining certain functionalities and the steps it would take from an MVP to a consolidated product. It was a significant challenge to organize all the features within this initial MVP and take into account how the product could scale for the next stages.
I worked on the project as a freelancer, helping Cadu members materialize all their ideas into a product relevant to the market.
When I was approached, the project had already gone through some stages of defining certain functionalities and the steps it would take from an MVP to a consolidated product. It was a significant challenge to organize all the features within this initial MVP and take into account how the product could scale for the next stages.
Methodology
Methodology
For this project, the Double Diamond methodology was employed, dividing the project into two main stages: understanding the problem and delivering a solution.
During the Immersion phase, I gathered all the information provided by the client and began organizing the data I already had, along with conducting a benchmark analysis of other companies operating in the same segment.
With the previous stage completed, we initiated the Definition process. Leveraging all the collected materials, we organized our findings and precisely defined which features would be developed.
For this project, the Double Diamond methodology was employed, dividing the project into two main stages: understanding the problem and delivering a solution.
During the Immersion phase, I gathered all the information provided by the client and began organizing the data I already had, along with conducting a benchmark analysis of other companies operating in the same segment.
With the previous stage completed, we initiated the Definition process. Leveraging all the collected materials, we organized our findings and precisely defined which features would be developed.
In the Prototyping stage, prototypes were created to present the solutions and propose a distinctive feature that would add value for those seeking new employment opportunities.
All the previous stages contributed to a smooth Delivery, as all the functionalities had already been defined and approved by the client.
We will delve into each of these stages in more detail throughout this case study.
In the Prototyping stage, prototypes were created to present the solutions and propose a distinctive feature that would add value for those seeking new employment opportunities.
All the previous stages contributed to a smooth Delivery, as all the functionalities had already been defined and approved by the client.
We will delve into each of these stages in more detail throughout this case study.
of employees are dissatisfied with their jobs and are actively seeking new opportunities.
of employees are dissatisfied with their jobs and are actively seeking new opportunities.
Data Collect
Data Collect
In this first stage, I met with the project stakeholders and received an initial briefing about the problem and who we are solving it for. In Brazil, 49% of workers wish to seek another job in 2023 — 39% of them would like to change their field of work, industry, or profession.
This is a significant statistic, as approximately half of the workers are looking for a new opportunity within the job market, providing a substantial scope for this project.
There are already other players in the market connecting job seekers with open positions. Looking at these other companies served as a benchmark to understand where we could bring uniqueness and also comprehend their operational approaches
In this first stage, I met with the project stakeholders and received an initial briefing about the problem and who we are solving it for. In Brazil, 49% of workers wish to seek another job in 2023 — 39% of them would like to change their field of work, industry, or profession.
This is a significant statistic, as approximately half of the workers are looking for a new opportunity within the job market, providing a substantial scope for this project.
There are already other players in the market connecting job seekers with open positions. Looking at these other companies served as a benchmark to understand where we could bring uniqueness and also comprehend their operational approaches
Data Analysis
Data Analysis
According to data, 63% of people don't know how to structure a resume when applying for jobs.
Recruiters state that 85% of resumes they receive end up being discarded in less than 10 seconds because they are poorly structured and do not clearly convey essential information.
According to data, 63% of people don't know how to structure a resume when applying for jobs.
Recruiters state that 85% of resumes they receive end up being discarded in less than 10 seconds because they are poorly structured and do not clearly convey essential information.
63%
of people don't know how to
structure a resume.
of people don't know how to
structure a resume.
85%
of the resumes they receive end up being discarded in less than 10 seconds.
of the resumes they receive end up being discarded in less than 10 seconds.
Recommendations & Proposed Solutions
Recommendations &
Proposed Solutions
After analyzing competitors, we found that the majority of players did not offer free functionalities to users.
This is Cadu's main differentiator, providing all users, after registration, with a personalized resume available for download in PDF, ready to be applied for jobs.
A flowchart was created to facilitate understanding of the stages users would go through and the information requested in each of them, to create a logical and well-structured flow.
After analyzing competitors, we found that the majority of players did not offer free functionalities to users.
This is Cadu's main differentiator, providing all users, after registration, with a personalized resume available for download in PDF, ready to be applied for jobs.
A flowchart was created to facilitate understanding of the stages users would go through and the information requested in each of them, to create a logical and well-structured flow.
With the defined flow, we proceeded to develop the wireframe, where we translated all our insights into a visual structuring of the platform.
The wireframe served as a more dynamic way to approve the structure and functionality, as it is much easier to edit than an interface with high-fidelity components.
With the defined flow, we proceeded to develop the wireframe, where we translated all our insights into a visual structuring of the platform.
The wireframe served as a more dynamic way to approve the structure and functionality, as it is much easier to edit than an interface with high-fidelity components.
Platform's Flowchart
Platform's Flowchart
Wireframe
Wireframe
Implementation
& results
Implementation & results
Implementation & results
To streamline the platform scaling process across its stages, a Style Guide was created, serving as a component guide for screen design.
Models for buttons, text inputs, filters, cards, and all necessary components for screen creation were defined. With the approved wireframe structure, this stage primarily involved implementing the new components into the defined framework.
To streamline the platform scaling process across its stages, a Style Guide was created, serving as a component guide for screen design.
Models for buttons, text inputs, filters, cards, and all necessary components for screen creation were defined. With the approved wireframe structure, this stage primarily involved implementing the new components into the defined framework.
Lessons learned
Lessons learned
The most complex stage of this entire project was the structuring stage, where the fields that should exist and at which stage they would enter were defined. What aided me in developing this solution was understanding how other players handle this information, as it aligns with users' familiarity with other products in this segment.
A key aspect that facilitated the entire process (and one I strive to apply in all projects I work on) was the approval of wireframes before screen development. This allows more room for testing and quick adjustments to address identified issues. With the application of our Style Guide, all screens were standardized, significantly speeding up the screen creation process.
The most complex stage of this entire project was the structuring stage, where the fields that should exist and at which stage they would enter were defined. What aided me in developing this solution was understanding how other players handle this information, as it aligns with users' familiarity with other products in this segment.
A key aspect that facilitated the entire process (and one I strive to apply in all projects I work on) was the approval of wireframes before screen development. This allows more room for testing and quick adjustments to address identified issues. With the application of our Style Guide, all screens were standardized, significantly speeding up the screen creation process.
...and that’s all, folks!
...and that’s all, folks!
Firstly, I'd like to thank you for reading this far, and I hope I've added to your knowledge or provided some insights on how to navigate a design process.
The entire project took approximately 3 months and yielded highly satisfactory results for both me and the stakeholders. Cadu is still in development, so stay tuned for updates! :)
Firstly, I'd like to thank you for reading this far, and I hope I've added to your knowledge or provided some insights on how to navigate a design process.
The entire project took approximately 3 months and yielded highly satisfactory results for both me and the stakeholders. Cadu is still in development, so stay tuned for updates! :)
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+UX Research
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This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
+UX Research
+User Testing
+Wireframing
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Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students using the platform.
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students using the platform.
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
// Other Projects
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students using the platform.
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students using the platform.
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students using the platform.
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students using the platform.
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive interface.
// Other Projects
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students...
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive...
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students...
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive...
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students...
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive...
+UX Research
+User Testing
+Wireframing
+UI Design
Afya
This case outlines a project developed for Medcel, where we identified that a significant portion of the platform's users were not utilizing it as expected. The goal of this project was to create a solution that would be inclusive and effective for all students...
+UX Research
+Wireframes
+Prototyping
+UI Design
A/C Case Study
This project focuses on creating a seamless and convenient way for car owners to manage their vehicle’s air conditioning remotely. Core features include remote activation, scheduling, and personalized temperature presets within an intuitive...